About

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model

Beautely BUILDS and invests in brands that honor the creative legacy of women. We value thoughtful design and conscious formulas. Our beauty brands live within the luxury market and we place priority on organic growth.


beliefs

That a good story never dies 

In a little risk & a twist of something new 

That beauty is fluid and fluidity is power

In looking back to look forward

That a bright lip can embolden the timid and inspire the cunning


personality

Independent 

We are free, belonging only and wholly to ourselves. 

Elegant 

We embody classic glamour, tempering it with modern wit. 

Daring 

We are bold, unafraid to raise eyebrows and embrace risk. 

Stylish 

We have our own look, shirking fads in favor of something more personal. 

Modern

We live on the pulse of the present. 


MISSION

TO EMPOWER

WE LIFT EACH OTHER UP IN ORDER TO CREATE AN EMBOLDENED AND SUPPORTIVE COMMUNITY.

TO EMBOLDEN

WE ARE EXPERIMENTAL AND IMAGINATIVE, REINVENTING OUR INDUSTRY WITH OUR CREATIVITY.

TO INSPIRE

WE ARE CREATIVE AND INNOVATIVE, USING ART TO INSPIRE.


values

Original

We shed the constraints of tradition and embrace uniqueness. 

Visionary

We commit to progress while honoring the past. 

Powerful 

We believe in harnessing the strength of the feminine spirit. 

Conscious 

We remain informed and present, making choices that are healthy for people and the planet. 


TEAM

Christina Kelmon, Founder of Beautely, President & Founding Partner of Belle En Argent

Lauren Young, Creative Superhero & Founding Partner of Belle en Argent