Beautely BUILDS and invests in brands that honor the creative legacy of women. We value thoughtful design and conscious formulas. Our beauty brands live within the luxury market and we place priority on organic growth.
That a good story never dies
In a little risk & a twist of something new
That beauty is fluid and fluidity is power
In looking back to look forward
That a bright lip can embolden the timid and inspire the cunning
We are free, belonging only and wholly to ourselves.
We embody classic glamour, tempering it with modern wit.
We are bold, unafraid to raise eyebrows and embrace risk.
We have our own look, shirking fads in favor of something more personal.
We live on the pulse of the present.
WE LIFT EACH OTHER UP IN ORDER TO CREATE AN EMBOLDENED AND SUPPORTIVE COMMUNITY.
WE ARE EXPERIMENTAL AND IMAGINATIVE, REINVENTING OUR INDUSTRY WITH OUR CREATIVITY.
WE ARE CREATIVE AND INNOVATIVE, USING ART TO INSPIRE.
We shed the constraints of tradition and embrace uniqueness.
We commit to progress while honoring the past.
We believe in harnessing the strength of the feminine spirit.
We remain informed and present, making choices that are healthy for people and the planet.
Christina Kelmon, Founder of Beautely, President & Founding Partner of Belle En Argent
Lauren Young, Creative Superhero & Founding Partner of Belle en Argent